Auric Beauty

www.theauworld.com

Auric Beauty Products aims to create value-added products in makeup and skin care, offering a range of products that meet the daily needs of an Indian woman. All products will be designed from scratch and owned by the organisation; the formulations are curated from multiple sources and backed with consumer research to ensure they are relevant. Auric Beauty Products is backed by a private equity fund in India.

Auric is Beauty Simplified.

Aishwarya Bendre

CEO

Aishwarya Bendre is the CEO of the Company. Aishwarya has 12+ years of experience of FMCG and Cosmetics businesses. She started her career with Gorej HiCare in HR in 2006 and post that started her training career in Kaya Ltd and subsequently joined Hindustan Field Services (a joint venture between HUL and Smollan Holdings) where her role expanded into operations along with training. Post HFS she worked with Loreal for 4.5 years as National Training Manager. Over the years she has developed a strong understanding of the Selective business which is driven by Beauty Advisors and Makeover Artists. She comes with an excellent domain knowledge of consumer behavior and product knowledge. She is thorough with hands on experience on all aspects of the business including operations, sales and marketing

It’s been 4 years that I have had the opportunity to engage with the TIW team; and while one might call it short the learning has been immense. The switch from Human Resource management to business while seem daunting the transition has been made comfortable with the support and guidance of TIW. It is inspiring and amazing how every discussion, every meeting has something new to offer. It’s not only the value that they bring to the table with their experience of various industries, companies, departments but the energy and passion to execute those ideas is inspiring. Out and out it has been a fantastic journey.
Aishwarya Bendre, CEO, AURIC Beauty Products Pvt. Ltd.

TIW-PE is a highly valued partner to Auric Beauty Products Pvt Ltd. The principals of TIW-PE have a great mix of ingenuity and practicality in choosing and managing assets. They look at investment properties in a different way. They leave no stone unturned in finding ways to maximize the value of their ventures. TIW-PE’s strong business ethics and integrity is top notch and has made our working relationship very delightful and efficient.
Nitin Jain, AURIC Beauty Products Pvt. Ltd

Having worked in cosmetics for the better part of my career when I took over as VP Sales, I thought there wasn’t much that I would learn along the way. But it is surprising to see the number of initiatives and approaches we have used to get thing right and in a lot of ways change industry practices. ROI, throughput maximization are not just words in theory but what we look at delivering and improving on a regular basis. The cross functional learnings help in developing strategy and ideas. It has been a great learning curve.
Arvind, VP-Sales, AURIC Beauty Products Pvt. Ltd

FLAT NO 103,PLOT NO 21 GEETANJALI APT SHIV GANGA NAGAR,SHIV MANDIR ROAD AMBERNATH EAST THANE MH 421501 IN
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