Huechem Textiles Private Ltd. distributes and markets men’s everyday wear products under the brand “Chromozome”, including men’s innerwear (briefs, trunks, boxers) and athleisure (track pants, t-shirts, joggers, shorts) in the mid and premium segment. Established in 2001, the Company is headquartered in Mumbai with a base in Tirupur.
Huechem Textiles
Vineet Mehra
Founder
Vineet Mehra has an MBA from Manchester Business School. He and Vipan Mehra have created and managed the Chromozome business. He has a deep understanding of the innerwear/athleisurewear industry and of Branded Indian Retail. Having been at the helm of this business for over 20 years he has been able to create a well recognized and well accepted premium brand, the only established Indian brand in this category.