Scentials Beautycare and Wellness Private Limited
Scentials Beauty Care and Wellness Pvt. Ltd. was founded by Mahesh Bhupathi along with Jinesh Mehta in 2017. It manufactures, markets, and distributes products through multiple celebrity-backed brands across deodorant, fragrances and skincare categories, shaped by the vision and personalities of India’s top tier celebrities including Salman Khan, Virat Kohli and Lara Dutta. The celebrities are personally involved in brand building, which creates a strong pull for both the value chain and consumers. It is backed by TIW and Unilever Ventures and is expanding its network across India by consistently adding touchpoints through general and modern trade channels, with the online business being the major focus area for growth.
Mahesh Bhuapthi
Founder
Mahesh Bhuapthi is India’s former professional tennis player and winner of multiple grand slams. He was awarded Padma Shri in 2001 and has been India’s ace tennis player over close to two decades. But, being a top sports person is only one side of Mahesh Bhupathi. He brings the same passion into his entrepreneurial ventures and over years, he has founded multiple businesses across sports, celebrity management, fashion, beauty and personal care. He is now putting all his energy, expertise and celebrity network to build and scale Scentials.